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San Jose Mercury News' wishful thinking
Jun. 20th, 2007 11:12 amHow Yahoo can catch Google
The guys are trying to figure out what Yahoo can do... to do what? Catch Google?
The guys are saying that the advantage of Yahoo is that people spend more time on their pages than on Google's. Sure; you can't find anything on Yahoo pages. I am even having hard time figuring out where's the link to my mailbox. That's the strategy, fill you page with garbage, and let the user stumble. The users love stumbling.
Another statement is that Yahoo targets "plain people". Internet for the dummies. Like AOL. Meaning that younger generation won't even know what "yahoo" is. The kids I know don't.
What they also say is that "Google uses math to place ads". Yes, Google does. Will Yahoo be able to "use math"? I am not sure. First, you have to sell math to the managers. And, having worked with some of those managers, I doubt it. They are the kind of managers that will rather believe 2x2=5, when told by the "superiors", than trust a hard-to-understand "math" humbly suggested by the "inferiours". For them, the "math" should come from Above. Which is not the case with mathematical truth that does not know and does not care who's "superior" and who's "inferior".
And in the end the article says that Google, eventually, will mature and then decline - implying that this will be the right time for Yahoo to rise. From ashes, I guess. By that time the name "Yahoo" would mean not more than "CDC" or "Blaise Computing" or "Lycos" or "dogfoodonlinedotcom.com"
The guys are trying to figure out what Yahoo can do... to do what? Catch Google?
The guys are saying that the advantage of Yahoo is that people spend more time on their pages than on Google's. Sure; you can't find anything on Yahoo pages. I am even having hard time figuring out where's the link to my mailbox. That's the strategy, fill you page with garbage, and let the user stumble. The users love stumbling.
Another statement is that Yahoo targets "plain people". Internet for the dummies. Like AOL. Meaning that younger generation won't even know what "yahoo" is. The kids I know don't.
What they also say is that "Google uses math to place ads". Yes, Google does. Will Yahoo be able to "use math"? I am not sure. First, you have to sell math to the managers. And, having worked with some of those managers, I doubt it. They are the kind of managers that will rather believe 2x2=5, when told by the "superiors", than trust a hard-to-understand "math" humbly suggested by the "inferiours". For them, the "math" should come from Above. Which is not the case with mathematical truth that does not know and does not care who's "superior" and who's "inferior".
And in the end the article says that Google, eventually, will mature and then decline - implying that this will be the right time for Yahoo to rise. From ashes, I guess. By that time the name "Yahoo" would mean not more than "CDC" or "Blaise Computing" or "Lycos" or "dogfoodonlinedotcom.com"
